Focus on permission-based marketing and customer benefits to formulate a winning plan. Then just Get It Going and build a relationship with your lists.
It seems that I have been ignoring a clamoring right outside my front door. While I’ve been locked in my house working in my upstairs office, many businesses have been suffering. And I can help. It’s just that I didn’t know that this suffering was happening.
Reaching new customers, and taking better care of existing customers – as well as being better informed of our customer base – these are all benefits we can get from using the Internet. But I can assure you – if you have not suffered some of the disappointments that come with this exciting marketing tool, then I expect that you have not given it a try.
As with everything, there’s a learning curve. Or there is a huge investment on the front end having experts set us up right.
And now I realize that I can apply my experience and expertise in getting local businesses in touch with local people that are searching for them via Google, in YouTube and via Twitter. Even just making sure that Google understands your website and that you do indeed have fresh flowers, or French pastries or quality legal services is not nearly as simple a task as we’d like.
It’s easy to be unsure which ideas are truly helpful. Unfortunately, I expect that the sheer confusion we all face with the Internet is not going to magically get better.
But I have found a simple way to get things rolling for my clients. I think it all starts with having a roadmap. And the wonderful thing is that I’ve got a good deal of insight about what does lead to success getting local customers to find you on the Internet, to follow up and remind those people about your business, and to increase sales.
That is where I’m going to start for now. I’m going to share a roadmap for success on the Internet with local businesses. But since this blog is on the Internet, Rome, Buenos Aires, Adelaide, Beijing and Barcelona are all “local” for me. But I want to encourage you to think local. Are you winning or losing in the fight to attract local customers? How does having a best practices roadmap customized for your situation sound as a place to start? You can even replace some of your more expensive advertising efforts.
Hi Tim,
I keep hearing about local business and online marketing, so I look forward to watching your progress on this,
Sally
Hi Sally,
Seems I’ve “attracted” the attention of an Alex Jeffreys student…Good for me!
Local business? Well, I’ve got one client going – slowly. And I’m not putting a lot of energy into that at the moment. I’ll get back there, but I’ve got some goals for my own blog and online business. Just sitting down to write the first of many SCARY, scary posts here.
Sally, any words of wisdom for me? Should I quit and go lie quietly in a corner while there’s still time? Or do you advise diving in head-first in full view of oh…100 people or so?
Oh, what’s the “100 blog comment” challenge? I want in!
Cheers,
Tim ‘Get-It-Going’ Junck