Focus on permission-based marketing and customer benefits to formulate a winning plan. Then just Get It Going and build a relationship with your lists.
Dear Fellow Internet Marketing Victim,
That might sound a wee bit strong, but I sure feel that I’ve been a sucker and a victim long enough.
Do you ever wonder if you’ll survive the next 5 days if you don’t buy those 17 Must-Have products that 12 people and their pet wallabies are all talking about in your mailbox?
To be honest, it took me quite a while to realize that the time I spent studying Adwords, and paying for Adwords training, and building a list of 100 people from my Adwords ads – that was all wasted time. That activity didn’t fit in with the rest of what I was doing. It didn’t fit my plan.
And because of my rather geeky background, I felt drawn to promoting blogs as the saviour of the netpreneur race. I took some courses, installed a few WordPress blogs, got a couple clients, played with themes, etc. etc. But I never really got any momentum going.
And then I finally realized that I didn’t actually have a plan. I had a picture in my mind’s eye of what I wanted to have as a website. About 18 months back, and many thousands of dollars ago, what I wanted was a site where I had a few products for sale – and the sales would come in on a daily basis.
But I didn’t truly have a plan. Nor did I know how to get that website built. There were a LOT of things that I tried. And boy, was I busy! But I didn’t have focus. I didn’t really have any real business message to share with my clients, and I had no direction. There was no skyscraper or duplex or anything that I was building. I didn’t know how to get where I wanted to go from where I was starting.
Can you relate?
If you can relate to that, and if this describes your current reality, then you need to realize something simple.
Success will often come from the one thing that you finally decide is going to work. Now, it is complex. You have to believe in it enough to put your heart into it. But this is much more about you and your attitude than it is about that new wonder drug product all them “big guys” are shouting about in your email inbox.
