Ok, let me start by saying – hindsight is so much better than crystal ball guessing. Agreed? And man – have I got some insights now that I did not have 2 years ago!
When I first signed up for a course about Internet Marketing, I did a few things wrong. For one, the course itself was all wrong for me. It was about doing email marketing partnerships. Might have been fine if I could do a couple simple things – like market via email, and form partnerships.
Then I struggled with hosting, getting squeeze pages going, and using traffic exchanges, Google Adwords advertising and other ways to grow my lists. And after all that, and when I had a couple lists of 100 people, I discovered that I truly didn’t know what to do with those lists. To be honest, I expect that this is a point that truly does stop a lot of people from making progress.
So, here’s a good one. Have you had any trouble getting a domain name registered, a hosting account sorted out, FTP working and a page or two or three created? Oh, and you have to upload that page. Do you know all the magical incantations for it to appear on your hosting? Any issues with email, maybe?
Here’s a better question for you: Should *YOU* be worrying about that?
Even I probably should have said no to that question when I was getting started. I’ll be outsourcing a bunch of that type of thing here real soon. That work is not going to make you or me any money! That’s not business; that is infrastructure. If you had a restaurant, would you clean the toilets and do the accounting? mmm…So why are you doing your own “Internet plumbing”?
Here’s what I really want you to think about. What if you get that sexy minisite you purchased from Guru Guy or Guru Gal all installed on your domain, on your hosting? What will the NEXT problem be?
You will need to have payment buttons and autoresponders ready. You need to get buttons and forms ONTO your web pages. (Should you learn, or should you practice the success skill called ‘delegation’?)
Hey, so if that is done, have you checked to make sure your pages appear decently in the major browsers: Internet Explorer versions 6, 7 *and* 8; Firefox; Opera; Safari? Google Chrome?
Great. Now, how is your traffic? Is your traffic living up to your plan? (Doh! Did you actually have a traffic plan?) You did get a blog or some other traffic-sucking content site going about 3 months ago, right?
You know why colleges do so well at training people? It is because knowledgeable, smart, wise people set up training programs for the uninitiated to follow. While the new person attending the college may not understand the need for various areas of study, the wise experienced people organizing the training DO. The new person does not NEED to understand; they just get to focus on the subjects in front of them.
Do you need a millionaire to show you how to make your first $3000? Nope. Can a guy or gal who has made $3000 off the Internet teach you a thing or two? Yep. And I can literally save you 6 months in the process.
By following a leader who has accomplished a few key things, like building a list and making a couple grand online, you can discover the mysteries behind some of this onion you are trying to peel.
It is entirely possible that you might progress and outgrow your first leader. Great! Then move on, and find a more experienced teacher to follow. But to START with that type of teacher can be much more expensive and you might not be able to keep up with their teachings.
You should take some time to consider how you learn, how fast you learn, and how well your background has prepared you to run a business, market a business, and compete on the Internet. If you truly will need some basics, and the interaction of a coach would be helpful, then don’t cheat yourself out of the huge benefits a coach can provide!
So what do you think? I’d love to read YOUR comments! Go ahead and add some comments here. I promise I will be reading every comment, and don’t be surprised if you hear back from me.
Hey Tim,
I fully agree! It’s tough to get started, especially when you are focusing on the wrong things.
Hosting and web page design = Internet Plumbing. LOL SO TRUE!!
Cheers,
http://IMGIGClub.com/Future-of-Info-Marketing/
My problem is that I have too many ideas, too many things I’d like to pursue. Sure wish I had more hours in the day that I could use to work on all of them! HOw do you pick what project to focus on?
Hi Tim,
Great site, everyone moves at their own pace and online learning definitely needs direction.
- Where you should start
- How much money should you set aside
- What should you look out for in your Host company
- What will you receive in support from a Host company
The above are just examples of where the online tutors are not really going into any great depth. Auto Responder, you must have, but why? How do you set it up to work etc.
A keen online entrepreneur in the making, but guidance and direction is always appreciated. Slow down we live in a crazy world as it is, let the learning be a bit of fun.
Good luck, love the site and idea,
Joan
Hi Everyone,
Just a few thoughts on the comments so far:
IMGIGClub – I’m not trying to bamboozle anyone – THAT IS ME!
Terry – I think that is very true. My true belief is that we should all figure out OUR focus, and that means 2 or 3 things. Do you do graphics? How about blog setup? PHP code changes? Hold calls with your customers? Run a forum / blog with customer interaction? Promote Affiliate products? Customize, repackages and sell resale rights or PLR products? Oops – that is already like 10 activities. Throw away 7 or 8 of them, get someone to do required things that you are not doing – and Move Ahead MUCH faster.
This goes back to peeling the onion.
Patricia – IMHO, when we can see a path from what we do to the money, choosing what to work on gets easier. I see some strong progress on your http://Club-Horse-Talk.com. Are you having more success focusing lately?
Joan – “Slow down, we live in a crazy world”. Indeed. Thank you for the list of topics NOT being covered. I’ll look to write about those soon.
Please come back again soon!
Cheers!
Tim
http://IMGIGClub.com
Hi Tim,
I echo what Patricia says. I have a hard drive full of mini-sites, ebooks, ecourses, review sites etc etc. All I need is the time to work on re-writing all those plr articles and uploading them, getting backlinks, doing seo and all the other things I need to move forward. I’m currently trying to catch up on and finish a course on adwords so I can cancel my membership (and save some money). I can’t afford to outsource as I’m not earning enough to cover costs. What would be fantastic would be having Dr Who’s Tardus so I could zap back to 9am a dozen times each day. Or better still, to zap back to before I bought yet another expensive course!
Kathy